Media

Forbes

2015-7-16

Time will tell if Amazon’s Prime Day, roundly criticized on social media as a bust, will have the intended effect of enveloping more shoppers into the Prime universe. Nevertheless, headline-grabbing events like this are part of Amazon’s evolution, which is no doubt intended to maintain its status as a disruptor. But this evolution may not be enough to save Amazon, the beast that ate retail, from being disrupted itself.